In 1977, Miguel Krigsner, a visionary entrepreneur with a passion for beauty and innovation, founded O Boticário in Curitiba, Brazil. What started as a modest pharmacy quickly became a beauty haven, fueled by Krigsner's belief that beauty products could transform more than just appearances—they could inspire confidence and joy.
O Boticário’s first creation, the fragrance Acqua Fresca, captured the essence of freshness and lightness, winning the hearts of Brazilians. This perfume marked the beginning of a long-standing love affair between the brand and its customers, solidifying O Boticário's status as Brazil's most beloved beauty brand.
As demand grew, O Boticário expanded its offerings, embracing the diverse beauty needs of people across Brazil and beyond. From skincare to makeup, haircare to body care, the brand has something for everyone. Whether it's the iconic Malbec fragrance for men, inspired by wine and wood notes, or the nourishing Nativa SPA line enriched with pure quinoa oil, O Boticário's portfolio reflects its commitment to beauty for all.
By 1982, the brand’s success led to the opening of its first franchise store, revolutionizing the beauty market in Brazil. The model allowed O Boticário to grow rapidly, reaching every corner of the country and eventually crossing borders. In 1985, O Boticário opened its first international store in Portugal, marking the beginning of its global journey.
O Boticário’s story is not just about business growth—it's about touching lives. With a deep commitment to sustainability and social responsibility, the brand has consistently strived to make beauty a force for good. Today, under Grupo Boticário, the brand continues to lead the way in the beauty industry, staying true to its roots while embracing innovation.
Since 2017, Grupo Boticário has brought its unique Brazilian flair to the United States, offering American consumers a chance to experience the brand's joyful and inclusive approach to beauty.
Through decades of passion, innovation, and love for its customers, O Boticário has truly become a symbol of beauty that transcends borders, making the world a little more beautiful, one fragrance, one product, one story at a time.
