O Boticário Blog

Zaad Arctic is Boticário’s latest men's fragrance, designed to ignite your sense of adventure and embrace the freedom of the unknown.

In 1977, Miguel Krigsner, a visionary entrepreneur with a passion for beauty and innovation, founded O Boticário in Curitiba, Brazil. What started as a modest pharmacy quickly became a beauty haven, fueled by Krigsner's belief that beauty products could transform more than just appearances—they could inspire confidence.

At Boticário, sustainability isn’t just a buzzword—it’s a core value that’s been woven into the fabric of the brand since its inception. We believe that beauty should go beyond skin deep, extending into the way we care for our planet.

Choosing a new fragrance can feel like a big decision—after all, it’s not just a scent; it’s a reflection of who you are. Fragrances are a part of our self-care routine, subtly enhancing our mood and leaving a lasting impression.